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Professionally Cannabis & Psychedelics


Nov 4, 2021

Joining the pod this week is Jim Hourigan, the CEO of leading California cannabis brandhouse, CannaCraft.

Known for popular brands, such as Absolute Xtracts and Care by Design, Jim talks us through the growing popularity of the cannabis beverage sector, with CannaCraft’s beer developed alongside Lagunitas (of Heineken fame), techniques for growing quality and consistent sun grown cannabis, and best practice for responding to growing consumer demand.